Cultural paradigms lend meaning and value to the things that we typically employ in daily life without too much criticism and not a great deal of critique. Subliminal cultural paradigms lend meaning and value to the things that the so-called first world typically employ in daily life and without too much criticism nor a great deal of critical enquiry. At the same time cultural landscapes become the subject of discussion, sometimes the subject of disdain and division, and in a socio-political context the ‘placescaping’ that is ongoing is impacted upon by the social and cultural expectations that shape these landscapes. The materiality of that which is traded within our current and past cultural landscapes provide strong indicators of just what it is that is valued, that is shaping and that has shaped these landscapes. Here we see willow called-out as a weed and plastic, and the industries involved in its production, are similarly, and increasingly, disparaged.
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